Innovate!
Schumann, Paul A. Jr.
Innovate! Straight Path to Quality, Customer Delight, and Competitive Advantage - 1ra. ed. - New York Mc Graw-Hill 1994 - 208 p.
1. Purposeful innovation: the key to sustaine competitive advantage. 2. Innovative organazation: a tradition of the culture. 3. Market-drive innovation: a systematic method to focus and encourage innovation.4. Discovering the opoortunity in the market. 5. Developing a strategy to take advantage of the opportunity. 6. Assessing the organization's capacity for innovation.7. Developing and organization which can effectively and efficiently implement the strategy. 8. Growing a company: going global with acer. 9. Diversifying a Multinational company: a new business venture of IBM. 10. The seven traits of successful organizations. 11. Delighting your customers: the key to business success in the 1990s.
0-07-055714-4
EMPRESA
GESTIÓN EMPRESARIAL
GLOBALIZACION
INNOVACION
658.8 / S39/1994
Innovate! Straight Path to Quality, Customer Delight, and Competitive Advantage - 1ra. ed. - New York Mc Graw-Hill 1994 - 208 p.
1. Purposeful innovation: the key to sustaine competitive advantage. 2. Innovative organazation: a tradition of the culture. 3. Market-drive innovation: a systematic method to focus and encourage innovation.4. Discovering the opoortunity in the market. 5. Developing a strategy to take advantage of the opportunity. 6. Assessing the organization's capacity for innovation.7. Developing and organization which can effectively and efficiently implement the strategy. 8. Growing a company: going global with acer. 9. Diversifying a Multinational company: a new business venture of IBM. 10. The seven traits of successful organizations. 11. Delighting your customers: the key to business success in the 1990s.
0-07-055714-4
EMPRESA
GESTIÓN EMPRESARIAL
GLOBALIZACION
INNOVACION
658.8 / S39/1994
