TY  - BOOK
AU  - Franks, J. R. 
AU  - Broyles,  J.E. 
TI  - Modern managerial finance
SN  - 0 471 27563 8
U1  - 658.15 
PY  - 1979///
CY  - New York
PB  - AWiley- Interscience Publication
KW  - GESTIÓN FINANCIERA
KW  - INVERSIÓN
KW  - PLANIFICACIÓN FINANCIERA
N2  - Financial Management: Organization and purpose. Opportunity costs and discounted cash flow. Comparison of capital investment appraisal Methods. Rates of return: The pitfalls. Inflation and the investment Decision. Cash flow analysis: Defining a project and its benefits. Shareholders' risk and the Required Rates of Return. Capital project risk and the Discount Rate. Divisional forecasts and performance Meansurement. Divided Policy and valuation of the firm. Efficiency of the stock market. Acquisitions and Mergers. Financial Planning and forecasting. Bank lending and borrowing decision.  Working Capital Management: Debtors. Working capital Management: Stock. Long-term financing. Cost of Debt and Capital Structure. Debt Financing and Project Valuation. Leasing
ER  -