TY  - BOOK
AU  - Schumann, Paul A. Jr.
AU  - Prestwood, Donna C. L.
AU  - Tong, Alvin H.
AU  - Vanston, John H.
TI  - Innovate!: Straight Path to Quality, Customer Delight, and Competitive Advantage
SN  - 0-07-055714-4
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - Mc Graw-Hill
KW  - EMPRESA
KW  - GESTIÓN EMPRESARIAL
KW  - GLOBALIZACION
KW  - INNOVACION
N2  - 1. Purposeful innovation: the key to sustaine competitive advantage. 2. Innovative organazation: a tradition of the culture. 3. Market-drive innovation: a systematic method to focus and encourage innovation.4. Discovering the opoortunity in the market. 5. Developing a strategy to take advantage of the opportunity. 6. Assessing the organization's capacity for innovation.7. Developing and organization which can effectively and efficiently implement the strategy. 8. Growing a company: going global with acer. 9. Diversifying a Multinational company: a new business venture of IBM. 10. The seven traits of successful organizations. 11. Delighting your customers: the key to business success in the 1990s
ER  -